MSME Automation Guide 2026
Where to start, what to automate first, and how to roll out AI automation in a 10–100 person business without disrupting daily operations.
Read the guide →Karya Setu Automation Pvt. Ltd.
Building India's
Automation Future
We partner with manufacturers and MSMEs to design intelligent ecosystems that power efficient, accountable and autonomous operations — and we ship them as Bharat Business Automation, our AI platform for lead generation, quotations, WhatsApp and support.
Official WhatsApp Business API
AI powered by Anthropic Claude
Schema-per-tenant data isolation
Built & supported in India
See the platform
Our Flagship Product
bharatbusinessautomation.com ↗
Bharat Business Automation
A multi-tenant AI platform that captures every enquiry, answers it in seconds, quotes accurately, follows up relentlessly and logs every call — across WhatsApp, web, phone and India's biggest B2B marketplaces. No code. Live in days.
Lead Management
Pulls enquiries from IndiaMART, TradeIndia, JustDial, WhatsApp and your website into one pipeline. Scores intent, filters junk and replies instantly — so nothing goes cold overnight.
Quotation Automation
Turns a floor plan and a short conversation into a costed, code-compliant BoQ. Built-in NBC 2016 and NFPA rule packs for fire-safety work, delivered as a branded PDF over WhatsApp or email.
Marketing Automation
Campaigns, broadcasts, AMC reminders and tender monitoring that run themselves. Sequenced follow-ups with opt-out handling and Meta-policy guardrails baked in.
WhatsApp Automation
The official WhatsApp Business API with an AI agent on top — answering product questions, sending brochures and catalogues, and handing over to a human the moment it matters.
Setu Helpdesk
A full ticketing desk — shared inbox, SLA timers, agent roles, boards and reporting — wired to WhatsApp and email so every customer query lands in one place.
Call Tracking & Dialer
Click-to-call from the lead record, automatic call logging, recordings and per-agent KPI dashboards — with a native Android app so field teams stay in sync.
79%
of leads go cold before a human replies
5+ hrs
lost every week to manual data entry
3x
faster lead response after automation
40%
of operations time given back to the team
What We Do
Automation that survives contact with the shop floor
Most automation projects die in a pilot. Ours are judged on one thing — whether they are still running, unattended, six months later. That shapes how we scope, build and hand over every engagement.
01
Revenue Operations
Enquiry capture, qualification, routing, quotation and follow-up — the full path from "someone asked a price" to "we won the order", instrumented end to end.
02
Conversational AI
WhatsApp and web agents that understand your catalogue, your technical vocabulary and your codes — not a generic chatbot reading from an FAQ.
03
Engineering & Compliance Workflows
Design calculations, code-compliant BoQs, drawing-driven estimation and document generation — where the answer has to be technically defensible, not merely fast.
04
Custom Systems & Integration
Inventory, telephony, catalogue, billing and marketplace sync built into the same platform — so your team works in one system instead of five browser tabs.
Where We Work
Built for businesses that quote for a living
If your revenue depends on inbound enquiries, technical quotations and disciplined follow-up, our platform already understands your problem.
Fire & Safety
NBC 2016 and NFPA-compliant hydrant, sprinkler and pump sizing, BoQs and AMC renewals — our deepest domain.
Elevators & Lifts
Site enquiry capture, spec-based quoting and service-contract follow-up for lift manufacturers and installers.
Metering & Instrumentation
High-volume marketplace enquiries filtered, qualified and answered before a competitor picks up the phone.
Real Estate & Infrastructure
Project enquiry pipelines, site-visit scheduling and long-cycle nurture that does not depend on someone remembering.
B2B Manufacturing
Catalogue-driven enquiries from IndiaMART and TradeIndia, converted into structured, costed quotations.
B2B Services
Agencies, contractors and service providers who live on WhatsApp and need it to behave like a real CRM.
How We Work
From first call to running system
A deliberately short path to something real. You should be watching your own leads flow through the platform within the first fortnight, not reviewing a slide deck.
Step 01
Discovery
We sit with your sales and service team, trace how an enquiry actually moves today, and find where it stalls or leaks.
2–3 daysStep 02
Blueprint
A written scope: which modules, which integrations, what the bot is allowed to say, what it must escalate, and what success looks like in numbers.
1 weekStep 03
Deploy
Your tenant is provisioned, WhatsApp templates are approved, your catalogue and codes are loaded, and your team is trained on the dashboard.
Days, not monthsStep 04
Operate & Improve
We stay on. Monitoring, tuning, new templates, new modules — reviewed against the numbers we agreed in the blueprint.
OngoingUnder the Hood
Engineered like infrastructure, not a demo
BBA runs the same way for a five-person trading firm as it does for a multi-branch manufacturer. That is a deliberate architectural choice, made on day one.
- Tenant isolation by design. Every customer gets a dedicated PostgreSQL schema with its own credentials, data and billing — not a shared table with a filter on it.
- Compliance-aware messaging. Template approvals, opt-outs, daily send budgets and rate-limit guardrails keep your WhatsApp number in good standing with Meta.
- Human-in-the-loop by default. The AI drafts, qualifies and answers the routine — anything commercially sensitive is escalated to your team with full context.
- Observable end to end. Every conversation, lead, quotation and call is logged and reportable, so you can audit exactly what the system said on your behalf.
ArchitectureMulti-tenant SaaS · schema-per-tenant
BackendFastAPI · Python · Celery workers
FrontendNext.js 15 · React · TypeScript
DatabasePostgreSQL · isolated per tenant
AI engineAnthropic Claude + in-house scoring models
MessagingOfficial Meta WhatsApp Business API
MarketplacesIndiaMART · TradeIndia · JustDial
PaymentsRazorpay · monthly per-module billing
Codes & standardsNBC 2016 · NFPA 13/14/20/22/24
HostingDedicated India-region infrastructure
Who We Are
A new kind of automation partner
Karya Setu Automation Pvt. Ltd. was founded on a single conviction — that Indian manufacturers deserve more than off-the-shelf software. We build tailored, connected ecosystems that bridge the gap between ambition and execution.
Our Story & Team →
In Their Words
What operators tell us
The measure of an automation project is whether the people using it every day would go back. So far, nobody has asked to.
We now respond to leads in under 2 minutes. Enquiries that used to sit until the next morning are answered while the customer is still thinking about it.
R
Rajesh Kumar
Fire Safety Solutions
The quotation automation saves us hours every single day. What took an engineer half a morning now comes back as a proper BoQ in minutes.
P
Priya Sharma
BuildTech Industries
Game-changing for our business. We stopped losing marketplace enquiries simply because nobody got to them in time.
A
Amit Patel
SecureGuard Systems
Insights
Playbooks from the field
No-fluff writing on what actually works when you automate an Indian small or mid-sized business — and what quietly doesn't.
Questions
Frequently asked
What's the difference between Karya Setu and Bharat Business Automation?
Karya Setu Automation Pvt. Ltd. is the company. Bharat Business Automation (BBA) is our flagship SaaS product — the platform your team actually logs into every day. If you want features, pricing or a demo, head straight to bharatbusinessautomation.com.
How long does it take to go live?
A standard module — lead capture, WhatsApp automation or helpdesk — is typically configured and live within days. Deeper work such as code-compliant quotation engines, ERP integration or marketplace catalogue sync runs longer and is scoped upfront in the blueprint, so there are no surprises.
Do you only work with manufacturers?
Manufacturing and industrial businesses are our core, but the platform runs across fire and safety, elevators, metering and instrumentation, real estate and B2B services. If your business runs on inbound enquiries, technical quotations and follow-ups, it's a fit.
Is our data isolated from other customers?
Yes. BBA is multi-tenant with schema-per-tenant isolation in PostgreSQL — your leads, conversations and documents sit in a separate database schema with independent credentials and billing, not in a shared table filtered by an ID.
Does this use the official WhatsApp Business API?
Yes. Messaging runs on Meta's official WhatsApp Business API, with template approval workflows, opt-out handling, daily send budgets and rate-limit guardrails built in so your number stays compliant and in good standing.
Will the AI say something wrong to my customer?
The AI handles the routine — acknowledging an enquiry, collecting requirements, sending the right catalogue, scoring intent. Anything commercially sensitive is escalated to your team with the full conversation attached. Every message it sends is logged and auditable, and you set the boundaries during the blueprint stage.
What does it cost?
BBA is sold per module on a monthly subscription, starting from ₹15,000/month for the Lead Inquiry Assistant. Current pricing for every module is published on bharatbusinessautomation.com, and custom automation work is quoted separately after discovery.
Can you build something that isn't on the product page?
Often, yes — most of what's in BBA today started as one customer's specific problem. Tell us what you're trying to automate and we'll be straight with you about whether it's a configuration, a build, or a bad idea.