Flagship Bharat Business Automation — our AI platform for lead gen, quotations, WhatsApp & helpdesk is live Visit BBA →

We build bridges between
ambition and automation

Karya Setu Automation Pvt. Ltd. — an Indian company building AI-powered systems that manufacturers and MSMEs can run every day without babysitting them.

A new kind of automation partner

Karya Setu Automation was founded on a single conviction — that Indian manufacturers deserve more than off-the-shelf software. Generic CRMs assume a sales process that Indian B2B businesses do not actually run. They have no idea what a Bill of Quantities is, why an enquiry arrives on WhatsApp at 11 PM, or why the same customer appears on IndiaMART under three different names.


So we started at the other end: with the work itself. We sat with the people answering enquiries, writing quotations and chasing follow-ups, and we automated what was actually slowing them down. What began as a set of bots for one fire-safety business became a platform — Bharat Business Automation — now running for companies across several industries.


We combine deep domain expertise with modern AI to deliver systems that create measurable, lasting impact. We position ourselves as strategic partners, not systems integrators — and we stay for the part after go-live, which is where most automation projects quietly fail.

3+
Years of domain expertise
6
Platform modules in production
AI
Powered at the core
24×7
Systems running unattended

What drives us every day

Our work is guided by a clear direction — not just for the next quarter, but for the decade ahead.

Our Vision

To become the most trusted automation partner for manufacturers by building intelligent ecosystems that enable efficient, accountable, high-quality and autonomous operations.

Our Mission

To build long-term partnerships with manufacturers, delivering tailored automation solutions and connected ecosystems that solve real business challenges and create measurable, lasting impact.

Our operating principles

Six commitments we hold ourselves to on every engagement — and that you should hold us to as well.

🔍

Accountability

We take ownership of outcomes, not just deliverables. If it doesn't work in production, it doesn't count — and we don't invoice it as done.

Speed with Depth

We move fast, but we never cut corners on fundamentals. Good architecture today saves months of firefighting tomorrow.

🌱

Long-term Thinking

Every decision is evaluated against a five-year horizon, not the next sprint. We build systems we expect to still be running in 2030.

🗣️

Plain Speaking

If your idea won't work, we'll tell you before you pay for it. Honest scoping beats a signed contract that disappoints in month three.

🔐

Respect for Data

Your customer list is your business. Isolated tenant data, role-based access and full audit trails are defaults, not upsells.

🇮🇳

Built for India

Hindi and English, WhatsApp-first, IndiaMART and TradeIndia native, priced for an Indian MSME. Not a Western product with a rupee sign bolted on.

Partner first, vendor second

There is no shortage of agencies who will sell you a chatbot. The difference shows up six months later, when the novelty has worn off and the system either runs your business or sits unused.

  • We learn your domain. Fire-safety codes, lift specifications, meter catalogues — the vocabulary matters, and a generic bot that gets it wrong costs you credibility.
  • We own the whole stack. Platform, AI, WhatsApp infrastructure and support are ours, so nothing gets blamed on a third party when it breaks.
  • We scope in writing. What the system will do, what it won't, and how success is measured — agreed before a line of code is written.
  • We answer the phone. You get a founder's mobile number, not a ticket queue and a four-day SLA.

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Company Facts
Legal entityKarya Setu Automation Pvt. Ltd.
Flagship productBharat Business Automation
Founded2022
Based inGurugram, Haryana, India
FoundersSameer Vashisth · Parikshit · Jitendar
FocusManufacturing & MSME automation
Core sectorsFire & safety · elevators · metering
LanguagesEnglish · Hindi
EngagementMonthly SaaS + custom builds
Sales contactsales@karyasetuautomation.com

The founders behind the vision

Three operators with complementary strengths — united by a shared belief in technology-led transformation for Indian businesses. All three are reachable directly; there is no switchboard between you and the people who build this.

S
Sameer Vashisth
Founder & CEO

Sets the product and engineering direction for the platform, and stays close to every customer deployment.

+91 82872 19393
P
Parikshit
Co-Founder

Works with clients on scoping, rollout and the operational side of getting automation adopted by real teams.

+91 98180 90824
J
Jitendar
Co-Founder

Focuses on partnerships and growth, and on keeping what we promise in a proposal identical to what we deliver.

+91 85952 64114

Bharat Business Automation

Everything on this page exists to make one product good: a multi-tenant AI platform for lead generation, quotations, marketing, helpdesk and calling — used every day by Indian businesses.

Go to BBA Platform → Product Details

Want to work with us?

Reach out to discuss your automation challenges. We respond fast, and you'll speak to someone who can actually make decisions.

Contact Us See Our Product →
Or call directly — +91 82872 19393 · sales@karyasetuautomation.com
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