Bharat Business
Automation
Our flagship AI platform — helping Indian businesses capture every enquiry, quote in minutes, follow up without fail and support customers properly. All through WhatsApp, web and phone.
You're not short of leads. You're short of hours.
Most Indian B2B businesses already pay for enquiries — IndiaMART subscriptions, JustDial listings, Google Ads, exhibitions. What they lose money on is everything that happens after the enquiry arrives: the reply that came four hours late, the quotation that took three days, the follow-up nobody made.
Bharat Business Automation
BBA is a multi-tenant SaaS platform that deploys intelligent agents for lead generation, quotation, marketing, support and calling — all connected through WhatsApp, web and phone. No code required. Deployed in days, not months.
- AI Lead Generation
- WhatsApp Automation
- Smart Quotation Bots
- Helpdesk & Ticketing
- Call Tracking & Dialer
- Real-time Analytics
- Custom Workflows
- Secure & Scalable
Explore BBA →
Six modules. One platform.
Each module is independently deployable and priced, and every one of them shares the same lead record, the same customer history and the same dashboard. Start with one, scale to all six.
Lead Inquiry Assistant
Auto-collects enquiries from IndiaMART, TradeIndia, JustDial, WhatsApp and your website. Filters junk, scores intent, replies instantly, notifies your team on Telegram or WhatsApp, and pushes everything into one pipeline with full history.
Quotation Assistant
Reads a floor plan, asks the right technical questions, and returns a costed Bill of Quantities. Ships with NBC 2016 and NFPA 13/14/20/22/24 rule packs for fire-safety work, and delivers a branded PDF over WhatsApp or email.
Marketing Assistant
Broadcasts, drip sequences, AMC and renewal reminders, brochure delivery, plus Google News and tender monitoring. Opt-outs, send budgets and Meta policy limits are enforced automatically so campaigns don't put your number at risk.
WhatsApp Automation
The official WhatsApp Business API with an AI agent on top. It answers product questions from your own catalogue, sends the right brochure to the right enquiry, handles Hindi and English, and hands over to a human the moment it matters.
Setu Helpdesk
A complete support desk — shared inbox, SLA timers, agent roles and permissions, agile boards, spreadsheet-style bulk editing and reporting — wired directly to WhatsApp and email. No third-party ticketing tool needed.
Call Tracking & Dialer
Click-to-call straight from the lead record, automatic call logging and recordings, and per-agent KPI targets with incentive tiers. A native Android app keeps field and inside-sales teams synced in real time.
What happens to an enquiry, minute by minute
This is the actual sequence a customer enquiry moves through once BBA is live on your account.
Captured
An enquiry lands on IndiaMART, your website or WhatsApp. BBA picks it up, de-duplicates it against your existing customers and creates the lead record.
Qualified & Answered
The AI scores buying intent, replies on WhatsApp in the customer's language, asks the missing technical questions and sends the matching catalogue or brochure.
Routed
Hot leads are pushed to the right salesperson with full context and a click-to-call button. Cold ones drop into a nurture sequence instead of into a spreadsheet.
Quoted & Followed Up
Quotations are generated and sent, follow-ups fire on schedule, calls are logged and recorded, and every interaction shows up in your dashboard.
The advantage is speed you can't staff for
You cannot hire someone to answer every enquiry within sixty seconds, at 11 PM, on a Sunday, in two languages, with your entire catalogue memorised. That is the gap BBA closes.
- First response in seconds, not hours. In B2B, the vendor who replies first is very often the vendor who gets the order.
- Quotations that hold up technically. Code-referenced calculations and standard BoQ templates, not a number someone guessed on a phone call.
- Follow-up that never gets forgotten. Sequences run whether or not your salesperson is having a good week.
- One record per customer. Enquiry, chat, quotation, call recording and ticket — all attached to the same lead, visible to whoever picks it up next.
- Numbers you can act on. Response times, conversion by source, agent performance and campaign results, updated live.
It plugs into where your business already is
BBA is not another island. It reads from the channels your enquiries arrive on and writes back to the tools your team already opens every morning.
Your data, your number, your reputation
Automation touching customer conversations at scale is only worth doing if it is safe to run unattended. These are the guardrails that make that true.
Isolated tenant data
Each customer's leads, chats and documents live in a dedicated PostgreSQL schema with separate credentials — not a shared table filtered by an ID.
Meta-compliant messaging
Approved templates, opt-out handling, per-number daily send budgets and rate-limit guardrails protect your WhatsApp number from restrictions and bans.
Role-based access
Granular roles and permissions across leads, helpdesk, calling and billing, so agents see exactly what they should and nothing more.
Full audit trail
Every message, quotation, call and status change is logged and retrievable — you can always show exactly what the system said on your behalf.
Before you book a demo
Where do I actually sign up or see live pricing?
On the product site — bharatbusinessautomation.com. This page is the overview from the parent company; BBA's own site carries current pricing, the full feature list, and demo booking.
Do I have to buy all six modules?
No. Modules are priced and deployed independently, starting from ₹15,000/month for the Lead Inquiry Assistant. Most customers begin with lead capture plus WhatsApp, then add quotation, helpdesk or calling once the first one is paying for itself.
Can it use our existing WhatsApp number?
Usually yes — we migrate your number onto the official WhatsApp Business API as part of onboarding, or provision a new one if you'd rather keep the old handset free. Template approval typically takes a couple of days.
How accurate are the automated quotations?
For fire-safety work the calculations are driven by indexed NBC 2016 and NFPA rule packs and validated against reference projects. The output is a starting BoQ your engineer reviews and approves — it removes the hours of arithmetic, not the professional judgement.
What if we need something the platform doesn't do yet?
Tell us. Most of the modules on this page began as a single customer's problem. If it's a fit for the platform we'll build it; if it isn't, we'll say so rather than sell you a workaround.
Who supports it after go-live?
We do, directly. Monitoring, template management, tuning and new-module rollout are part of the ongoing relationship — you can reach a founder by phone, not a ticket queue.